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Effective Business Development Strategies

Date: 29 October 2017 - 2 November 2017
Course ID: ADDQ06/2017
Duration: 5 Days
Fee US $: 3950 US$
Venue: Muscat / Oman

Introduction:

This course focuses on the tools and techniques required to develop new business. Without them, sales will stagnate and profits will drop. The course also addresses ways to maximize the company's profitability by fostering relationships with potential players and key decision makers in the market. By attending this program, business development professionals will acquire what they need to create and implement promotional drives in order to spur the company's market prospects and design cost effective yet innovative options to boost sales.

Objectives:

This five-day workshop will help you train participants how to:



- Define the main functions and best practices in Business Development (BD)

- Recognize the importance of re-defining business processes to match the ever changing market and customer requirements

- Produce clear sales and marketing differentiators to neutralize competition (value-based proposition)

- Use power proposals to leverage business and lead the key account team

Who should attend:

All teams working in business development, sales and marketing, as well as managers and supervisors.

Daily Outlines:

Day 1:

• Introduction and Course Overview

• How Customers Make Decisions

• Account Entry Strategy



Day 2:

• Strategies for Recognition of Needs

• Strategies for Evaluation of Options



Day 3:

• Competitive Strategy

• Strategies for Resolution of Concerns



Day 4:

• Sales Negotiation

• Implementation and Account Maintenance Strategies









Day 5:



• Anatomy of a Sales Strategy

• Case Study

• Workshop Wrap Up

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